Indie Beauty Seoul — the premier B2B trade show for independent beauty — returns in April 2027, bigger than ever.
From skincare and makeup to hair, wellness, fragrance and clean beauty: a unified B2B & B2C platform where high-potential brands meet domestic and international buyers, distributors, media and consumers.
| Event | Indie Beauty Seoul 2027IB 2027 |
| Dates | Thu, Apr. 8 – Sat, Apr. 10, 2027 (KST) |
| Venue | COEX Magok Directions →143 Magok-jungang-ro, Gangseo-gu, Seoul, Korea |
| Scale | 200 brands / 350 booths (est.) |
| Product Categories | Cosmetics, OEM/ODM, ingredients & packaging, beauty tech, and moreSkincare · Makeup · Hair · Wellness · Fragrance · Clean Beauty |
| Visitors | 18,000 (est.) |
| Organizers | EXPORUM Inc., EUNOIA, KOECO |
| Admission | Free with pre-registration; benefits includedPre-registration opening TBA |
From booth applications to visitor registration — make sure you don't miss a deadline.
※ All dates are based on Korea Standard Time (KST).
Whether you're in cosmetics, OEM/ODM, ingredients & packaging, or beauty tech — meet domestic and international distribution buyers face-to-face and turn conversations into real business outcomes.
Discover new products from 200 brands under one roof and join seminars, workshops and expert sessions packed with beauty trend insights and industry know-how.
· Can be combined with other applicable discounts
Apply with Early-Bird Discount →Indie Beauty Seoul is more than a trade show.
It's a business platform built to drive real growth for beauty brands.
Meet major domestic and international distribution buyers — including Alibaba, Olive Young, Coupang and TikTok Shop — and open doors to global markets through face-to-face meetings.
Gain direct and indirect brand exposure through beauty creators, media outlets and influencers present at the show.
Connect with OEM/ODM partners, investors, distributors, marketing agencies and the entire indie beauty ecosystem — all in one place.
Strengthen your business capabilities through the latest trend intelligence and hands-on expertise shared by industry leaders.
Thinking about exhibiting?
Let our team guide you through every step.
Beyond product displays —
programs where real business gets done.
One-on-one meetings with MDs from major domestic and international retailers — e-commerce, department stores, duty-free shops and more — to explore placement opportunities.
Dedicated export consultation sessions with overseas buyers from 10+ countries, with interpretation support provided throughout.
Industry experts share actionable know-how on beauty trends, global expansion strategies and marketing success stories across a variety of specialized sessions.
Brand products are introduced to consumers in real time through on-site live commerce sessions hosted by beauty creators.
A dedicated networking session connecting beauty creators and influencers directly with brands.
Selected brands receive a dedicated showcase space and the concentrated attention of buyers and media.
* Program details are subject to change.
