Seoul Indie Beauty Show — Now Indie Beauty Seoul
Participation Guide
Submit the application form + business registration certificate
by email
Invoice issued
after document review
Pay 50% of the participation fee
within one week of submission
Pay the remaining balance
by Feb. 5, 2027 (Fri)
Have questions about the application process?
A dedicated manager will guide you from start to finish.
Can be combined with other discounts
Apply with Early Bird Benefits →* VAT excluded · Discounts may be combined
Choose a booth type that fits your brand size and goals.
A space designed to showcase your brand at its best!
A booth type ideal for active business, from product displays to buyer meetings (1 booth 3×3m)
▲ Select your preferred type.
Real feedback from brand representatives
who operated booths at the show.
We were able to discuss brand placement directly with MDs from major distribution platforms and identify our brand’s potential and areas for improvement.
We set up our booth so visitors could try our signature formulas and packaging firsthand, and the response was incredible. Rather than simply browsing, we received direct feedback from highly engaged beauty consumers, which was extremely helpful.
As a small brand, we thought entering offline retail would be difficult, but thanks to the exhibition, we were able to meet our target consumers and buyers in one place. In particular, on-site 1:1 business matching led to export consultations with global distributors, helping us expand our distribution network.
With so many distinctive brands gathered in one place, visiting creators naturally photographed and shared our products. The exhibition provided organic brand exposure and increased traffic to our social media channels.
We were able to see firsthand how brands of a similar scale presented themselves and understand which points resonated with consumers through real-world feedback. It gave us valuable inspiration for planning our next-season strategy beyond simple promotion.
Opening an individual pop-up requires significant cost and resources, so we used the exhibition as a pop-up space to test our potential. It was also an opportunity to compare ourselves with other brands and sharpen our own differentiation.